50,000 women in the UK are diagnosed with breast cancer every year - one every 10 minutes - and Breast Cancer Care aims to be there for every one of them.
The Genie Bra is working in partnership with Breast Cancer Care this year and last month saw the launch of a special pink bra - 30 million have already been sold worldwide.
Designed to slim, smooth the shape and accentuate the bust line - the bra is made on a Seamless weave machine and doesn't have hooks, wires or adjusting straps.
The Genie bra has been tried and tested by many Breast Cancer patients who have found it to be a perfect post operative bra.
The bra retails at £12.99 and for every bra sold at Bhs and other selected retailers will be donated to Breast Cancer Care. You can also buy direct from www.geniebra.co.uk.
For the purposes of this feature, I was sent a Genie bra to try out - the cotton is super-soft and it's really comfortable. I am always very happy to support Breast Cancer Care, it's a wonderful charity doing such valuable work.